‘Speed-to-market’ has become the mantra for the Soft Goods industry. But reducing cycle times is only part of the solution. To succeed in this highly competitive and time-compressed business, Soft Goods companies must understand consumer demand, skillfully plan and develop the right products, and effectively collaborate with their business partners and customers.

Today’s Soft Goods market leaders know that equipping their merchandising and product development teams with the right technology and information is the only way to truly empower their success. Using the latest in planning, collaboration, and calendaring software, they are significantly enhancing creativity, accelerating new product development times, and improving internal and external collaboration.

BlueCherry provides these companies with fully integrated financial and merchandise planning,  virtual showroom e-commerce, business intelligence (BI), electronic data interchange (EDI) and salesforce automation (SFA) solutions that allow them to make timelier, better informed line planning decisions; keep everyone in the dispersed product development process up-to-date and on the same page; and visually communicate new products online. BlueCherry speeds on-trend merchandise to market; ensuring greater full price sell-through and increased margins.